Videos, Decks, and Emails
Empowering businesses through PR, digital storytelling, and strategic branding for meaningful connections.
Digital Storytelling Expertise
My background is in film and tv producing/editing so when it comes to videos, this is the easy section. I can shoot, plan, edit, and size videos for all types of platforms. Plus, I always create a story slant to capture attention like using humor.
PR and Pitching
I have created multiple pitch decks, internal communication decks, and partnership decks.
I have gotten companies into the Washington Post, Architectural Design, The US Mayor's Council newsletter, and winning awards like "Outstanding Private Sector Org" for the US Water Prize.
People want something for free these days and are usually willing to hand over a bit of info on themselves for it. OR they follow word of mouth on socials to your product. (Even in B2B). This is where content marketing and lead magnets have really bloomed over the past few years of my career.
Content Marketing
Other Videos
Influencer Marketing
That's hot.
Sometimes I Use 3rd Party
Things like Social Cat where you pay a premium to pitch and be pitched too, although I mostly have found this to be a waste of time outside of researching.
For influencers I focus on engagement rates, followers that aren't paid for, and their creative material. Can they edit and shoot compelling videos without much direction?
For Rainplan we were trying to hit the SoCal market, especially an audience focused on the environment. I researched, contracted, and pitched an influencer to do a two video partnership on instagram and their youtube.
@jasonjourneyman
My Own Requirements
Example
Some More Examples
Mostly using examples from my latest position.
One Pager Creation
Being able to concisely key in on the most influential components while using graphic design to make them eye catching.
Emails
Emails, emails, emails. It's hard to get people to open up an email these days. I have used a variety of techniques from newsletters, thought-leadership leads, lead magnets, to interactive emails like "choose your own adventure" or using gifs.
