Numbers Can Be Fun(ish)
Setting up analytics and data metrics to be studied and/or as a service is key to a lot of my work. Creative communication for those looking for strategy is vital.
Data Storytelling
Analytics and Insights created as infographics and graphics for reports and internal understanding. People want color, people want images, people want the TL;DR version ASAP.
Market Analysis
Data-driven insights to inform strategic business decisions. I create Go-to-market plans that include stakeholder involvement, AI, and Google Trends.
→
Incorporating AI
I'm sure with AGI by 2028, all marketing teams will scale down to 1-4. I currently am already that 1 team woman doing strategy, content, and product marketing using AI.
AI for SEO Content Clusters
SEO content is often scattered, redundant, or lacks structure. The solution was to build a tool to auto-cluster keywords into content pillars, generate outlines, and assign article briefs using AI.
Tools: Google Keyword Planner exports and GPT-4+ Python clustering libraries
AI for Personas
The first rule of marketing is to know your audience. Building an AI tool to analyze Hubspot exports and auto-generate personas based on their zip codes, activities, and sales contacts.
Tools: Hubspot, ChatGPT, and Vader
Connect with Kara Young
If you are local to the Austin let me know and let's meet in person!
